An Old-School Thank You Is Still a Brilliant Move

Want to know one of the best ways to get someone’s attention?

Send them a thank you–in the mail.

My team and I are always saying “thank you” in our business. In fact, one of the most successful activities we have done as it relates to business development is to send an initial email about the work we do and if people click into the links for more information, we follow-up with a thank you.

Human nature is often consistent, and the fact of the matter is that people appreciate being thanked for taking a few moments of their time to do what you want them to do.

Old-School Magic

Recently, we were in a meeting with a client with one of our clients in our marketing division, and we spoke about another technique that we use. A thank you in the mail with the personal touch. I’ve written about this in the past, but it works–well–and yet in the digital age, so many people hear that this is an excellent way to communicate with older audiences above the age of 40, which is almost like magic, but they never try it out for themselves.

Job Interview Follow-up

I know that Millennials seem to think that putting pen to paper is one of the worst things they can do; it’s like going to the dentist. Maybe even worse! But, not too long ago, I heard about a Millennial that interviewed with a manager that was in his 50′s. Like any smart interviewee, he knew that he had to follow-up on an excellent interview with an acknowledgment. But, he didn’t send the email as we expect in today’s day and age.

Instead, he penned a note into a professional card and then walked it over to the UPS office and sent it for overnight delivery. The manager received the personalized note card and not too long after–the candidate got the job.

Why did he get the job, aside from the fact that he was a talented candidate?

He got the job, it turns out, when the manager told him later when he was working on staff, that the manager appreciated the receipt of the personalized card. The candidate edged out other talented and qualified candidates because he went a step further and did it creatively.

It demonstrated the job candidate was serious about the job.
The personalized note, which was taken to UPS, set the candidate apart from the rest and showed the manager he was willing to go the extra mile.
Finally, and very importantly, Generation X grew up receiving mail from the postman–not emails. So, the manager told the candidate he hired that it demonstrated he understood what resonated with him. And, since the job was in sales, the candidate proved that he was willing to understand what motivated the other person, and not limit himself to what he preferred.

Biggest Mistake Millennials & Gen Z Make in Business

I’m going to call out Millennials and Generation Z in this article because there is something that I’ve noticed. It’s not limited to their generation and others before them have done it. I’ve seen that often the “thank you” is lost; forget about a note in the post. I can’t tell you the number of times candidates come and meet with my managers and don’t bother to follow-up in any way. It’s such a small act that can make a big difference and it always surprises me that this straightforward thing is often overlooked.

Not too long ago, a successful business professional who was networked to money people happened to meet someone who impressed her. The young Millennial was creating a new business, and the successful professional was fascinated by the young entrepreneur’s platform for university students. The young entrepreneur sensed the senior professional’s excitement and asked for two to three contacts that she could be introduced to and who might consider investing in her business.

After that day, within a few hours, the young Millennial sent the senior executive a quick text. This was the extent of it, “Looking forward to meeting the two people you’d say you’d introduce me to!”

That was it.

The senior professional waited, expecting to hear a simple thank you. One day, two days, a week passed, and there was no other message from the young entrepreneur. The senior professional never did introduce the Millennial business owner.

Why?

The young professional had not mastered the art of a thank you, not to mention going above and beyond with a personalized note, and that didn’t impress the older (and networked) professional. Not in the slightest.

The best business professionals understand that success in business comes with relationship building. Always close with a “thank you,” and if you want to be successful with older professionals, try a little old-school thank you magic if that’s who you happen to be talking to and want to impress.

8 Ways To Reduce Your Monthly Business Expenditure

Even the most successful of businesses inevitably face a cash crunch or two during their lifetime during which paying bills, giving employee wages, handling operational costs, etc become a nightmare. Here’s how to avert such adverse events through cost-cutting strategies.

We’re not talking about laying off employees or cutting corners from an already tight budget. We’re talking about practical ways like the ones below to save your business a substantial sum of money every month.

Make friends with technology

Is that document submission process taking too long? Is accounting eating into your team’s valuable time? Use technology! Many companies feel that investing in such products is a waste of money but very few realise that time is money. Using products and services saves time and minimises instances of manual error, making work smooth and thereby, giving more room to creativity.

Test before you buy

Seasoned shoppers all have one mantra; “One needs to shop around before buying.” Similarly, companies too should not jump on a product and purchase it for the entire team. Most products offer free trials or discount offers for the first month which gives your team to test it out and then purchase it. In case the tool does not offer free trials, buy it for an individual before purchasing for the entire team. Make sure to compare different products available in the market, consider their pricing, read reviews by peers, etc before making a decision.

Buy in bulk

Buying in bulk is a money-saving principle used by businesses, big and small. Be it the retail shop owner across the street or designers who bulk buy fabrics to make profits, it is always cheaper to purchase in bulk. Buy essentials like office supplies, like paper, printer cartridges, etc or products like tissues, coffee, etc. in bulk. You may be able to save thousands this way.

Track every little expense

Keep a record of all miscellaneous expenses or buy tools to track every kind of expense no matter how small or insignificant they look. Small expenses often add up and create bottlenecks when claiming taxes. The best way to track these expenses is to save all the receipts and review credit card settlements at the end of the month. There are many apps and service products that can help with this.

Review expenses every quarter

Purchased a SaaS tool last quarter? Don’t forget to stop the subscription once you no longer require it! If you forget, you will find that your business is burdened by services you never use that simply weigh down the balance sheet.

Find creative alternatives to traditional vendors

Some services are required by every business irrespective of their size. If you are looking for HR and Recruitment services don’t just rely on conventional options but explore and then select the agency or services based on your requirements.

Apply credit card rewards points for gift card purchases

Use your credit card reward points to purchase gift cards to minimise business expenses like employee gifts, office supplies or travel. You can save thousands with these points.

Renegotiate your payment terms and timelines with clients

If yours is a B2B Business and your clients ask for payment terms of 30-90 days, offer them a discount on their next purchase in exchange of timely payment. Alternatively, you could also give a discount on current invoices in return for early payment that can boost your business growth and maintain a healthy cash flow through invoice discounting platforms.